Web Survey Bibliography
Despite the growth in the number of brands with a presence on social media such as Facebook and YouTube, questions remain about how to conceptualise and measure people’s experiences with brands’ content on social media, and how to measure the value of people’s behaviour around such content to brands. By interrogating quantitative data garnered from 6,400 respondents we sent to Facebook pages belonging to 27 brands across six brand categories during June 2011, this paper presents an overview of how we designed two sets of metrics, and some of the findings from these metrics: (1) a series of ‘value of experience’ metrics based on the likelihood of people who claim to have had positive experiences with a brand’s content on Facebook to say they are likely to do different social media, purchase funnel and brand advocacy actions for that same brand; and (2) a series of ‘value of a fan’ metrics that measure the likelihood of people who say they are likely to do different social media actions on a brand’s page (such as post positive comments or share content) to say they are also likely to do different purchase funnel and advocacy actions for that brand.
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Web survey bibliography (4086)
- Social media data demands a marriage of high-tech and high-touch; 2013; Waldheim, C., Stevens, N.
- Book Review: Brand Together: How Co-creation Generates Innovation and Re-energizes Brands, by Nicholas...; 2013; Wilson, Al.
- Digging deeper: using implicit tests to define consumers' semantic network; 2013; Riviere, P., Cuny, C., Allain, G., Vereijken, C.
- Conceptualising and evaluating experiences with brands on Facebook; 2013; Smith, S.
- Estimates on the effectiveness of web application firewalls against targeted attacks; 2013; Holm, H., Ekstedt, M.
- Respondent Rewards: Money for Nothing?; 2013; Martin, P.
- How to make your questionnaire mobile-ready; 2013; Cape, P. J.
- Leveraging mobile and online qualitative to get inside shoppers’ heads; 2013; Bryson, J., Ritzo, J.
- A report on the Confirmit Market Research Software Survey 2013; 2013; Macer, T., Wilson, S.
- Thoughts on using the new online qualitative tools; 2013; Freund, N. M.
- Web Panel Representativeness; 2013; Bianchi, A., Biffignandi, S.
- Interactive applets on the Web for methods and statistics; 2013; McClelland, G., Reips, U.-D.
- Economic valuation in Web surveys; A review of the state of the art and best practices; 2013; Menegaki, A. N., Tsagarakis, K. P.
- Can creative web survey questionnaire design improve the response quality?; 2013; Angelovska, J., Mavrikiou, P. M.
- Beyond Satisfaction Questionnaires: “Hacking” the Online Survey; 2013; Evans, A. L.
- Use of mobile devices to answer online surveys: implications for research; 2013; Cunningham, J. A., Neighbors, C., Bertholet, N., Hendershot, C. S.
- Panel Conditioning in Difficult Attitudinal Questions; 2013; Binswanger, J., Schunk, D., Toepoel, V.
- Issues of Coverage and Sampling in Web Surveys for the General Population; 2013; Lynn, P.
- Optimizing quality of response through adaptive survey designs; 2013; Schouten, B., Calinescu, M., Luiten, A.
- Attitudes of Nebraska Residents on Nebraska Water Management; 2013; Dillman, D. A., Edwards, M. L.
- On the Impact of Response Patterns on Survey Estimates from Access Panels; 2013; Enderle, T., Muennich, R., Bruch, C.
- A Comparison of Data Quality Across Modes in a Mixed-Mode Collection of Administrative Records; 2013; Worthy, M., Mayclin, D.
- Reconceptualizing Survey Representativeness for Evaluating and Using Nonprobability Samples; 2013; Fan, D. P.
- To Click, Type, or Drag? Evaluating Speed of Survey Data Input Methods; 2013; Husser, J. A., Husser, J. A.
- Unit Nonresponse and Weighting Adjustments: A Critical Review; 2013; Brick, J. M.
- Internet visual media processing: a survey with graphics and vision applications; 2013; Hu, S.-M., Chen, T., Xu, K., Cheng, M.-M., Martin, R. R.
- Measuring the impact of the Web: Rasch modelling for survey evaluation; 2013; Annoni, P., Weziak-Bialowolska, D., Farhan, H.
- How incentives affect web-based survey response rates of athletic program donors; 2013; Alvarado, G., Callison, C.
- The Effect of Survey Mode on High School Risk Behavior Data: a Comparison between Web and Paper-based...; 2013; Raghupathy, S., Hahn-Smith, S.
- Going online with a face-to-face household panel: initial results from an experiment on the Understanding...; 2013; Jaeckle, A., Lynn, P., Burton, J.
- Targeted response inducement strategies on longitudinal surveys; 2013; Lynn, P.
- Permission email messages significantly increase gambler retention; 2013; Jolley, W., Lee, A., Mizerski, R., Sadeque, S.
- How virtual corporate social responsibility dialogs generate value: A framework and propositions; 2013; Korschun, D., Du, S.
- Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and...; 2013; Toufaily, E., Ricard, L., Perrien, J.
- Discovering interest groups for marketing in virtual communities: An integrated approach; 2013; Wang, K.-Y., Wu, H.-J., Ting, I.-H.
- Understanding service quality in a virtual travel community environment; 2013; Elliot, S., Li, G., Choi, C.
- Research note: E-store image, perceived value and perceived risk; 2013; Chang, E.-C., Tseng, Y.-F.
- The Gamification of Marketing Research; 2013; Donato, P., Link, M. W.
- Gamification Master Class; 2013; Puleston, J.
- Measuring Up: Impact of mobile and segmentation on respondent behaviour; 2013; Luck, K.
- Best of Both Worlds? Can we make convenience samples representative?; 2013; Doe, P.
- Multimode, Global Scale Usage: Understanding respondent scale usage across borders and devices; 2013; Pettit, F. A., Courtright, M.
- Why Big Data is a Small Idea…and Why You Shouldn’t Worry So Much; 2013; Needel, S.
- Advanced Research Methods Training in the UK: Current Provision and Future Strategies; 2013; Moley, S., Wiles, R., Sturgis, P.
- Doing real time research: Opportunities and challenges; 2013; Back, L., Lury, C., Zimmer, R.
- ‘Digital Methods as Mainstream Methodology’: Building capacity in the research community...; 2013; Roberts, S., Hine, C., Morey, Y., Snee, H., Watson, H.
- New social media, new social science?; 2013; Woodfield, K., Morrell, G.
- Digital technology and data collection; 2013; Henriksen, B., Jewitt, C., Price, S., Sakr, M.
- The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian...; 2013; Rahimnia, F., Farzaneh Hassanzadeh, J.
- Survey Breakoffs in a Computer-Assisted Telephone Interview; 2013; McGonagle, K.